How Kinetic Property Shapes Novelty Perceptions

How Kinetic Property Shapes Novelty Perceptions

This paper demonstrates a new substantive finding kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer judgments of product novelty. Across six studies, we first outline an inference-based theory as to why the novelty-enhancing effect of kinetic property manifests – kinetic property generates impressions of how visually li...

Shapes as property restrictions and property-based similarity

In this work we look into the details of modeling shapes in an ontology as property restrictions on classes. In this way shapes do not have to be categorized in an exhaustive hierarchy and there is no need to take immediate decisions on how to group the objects, it is rather possible to individualize some important characteristics of shapes and use them as the basis for their categorization and...

How Experience Shapes Vision

Michael J. Tarr received his PhD from M.I.T. in 1989. He is currently the Fox Professor of Ophthalmology and Visual Sciences and a Professor of Cognitive and Linguistic Sciences at Brown University. He is the recipient of the 1997 APA Distinguished Scientific Award for Early Career Contribution to Psychology in the Area of Cognition/Human Learning and the 2003 Troland Research Award from the Na...

How Similarity Shapes Diagrams

Most diagrams communicate effectively despite the fact that diagrams as a group have a minium of conventions and a high tolerance for novelty. This paper proposes that the diversity and felicity of diagrammatic representation is based on three kinds of similarity between semantic propositions and spatial representations that allow people to interpret diagrams consistently with a minimum of effo...

How Communication Shapes Culture